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AgentServer Press Release - Oct 16 2006

Press Release Oct 16, 2006

The real estate industry is undergoing dramatic changes thanks to the growing use of the web for research. In order to position themselves to benefit from this sea change, real estate agents must be visible where their potential clients increasingly are - online. While many agents fear this dramatically altered landscape, the truth is that the web has provided agents with a powerful marketing medium and an opportunity to generate new leads, convert them into clients and maintain a good relationship with existing clients. AgentServer is a software company at the forefront of this revolution, providing the tools necessary for agents and brokers to succeed in the information age.

AgentServer’s software enables real estate agents and brokers to establish an effective online presence. The software is user-friendly and intuitive, empowering agents and brokers to create a customized website that reflects their own sales image. With attractive and easy to navigate layouts, those looking to buy and sell real estate will be impressed by the highly professional image an AgentServer website projects. There are dozens of different designs and color themes from which to choose, but AgentServer will also create custom designs to the client’s exact specifications if that is what the client prefers.

By having a dynamic website of their own, agents and brokers send a strong message to potential clients that they understand how to use technology for the benefit of clients. By displaying their listings on their sites with detailed descriptions, photos, videos and even virtual tours, agents and brokers can take advantage of the huge and growing number of people searching for real estate information online.

An AgentServer website gives agents and brokers a platform from which to demonstrate their experience, qualifications, expertise and skills. Most real estate professionals specialize in a certain type of real estate, or certain neighborhoods. Their website enables them to communicate their area of expertise, be it residential or commercial real estate, farmland, condominiums, high-end real estate, or a specific neighborhood.

Of course, there is a great deal of competition for the attention of potential clients online. AgentServer helps agents and brokers stand out from the crowd by providing search engine optimization services as part of its package. This means that agents and brokers can select relevant keywords for their sites and they will rank highly in search results when these words are entered into a major search engine such as Google, MSN or Yahoo! Since it is proven that most web users don’t look beyond the first three or four pages of search results, this is a very important feature.

Once potential clients have found an AgentServer site, they will likely continue to visit it, since the sites contain valuable content and tools such as interactive Google Maps, and real estate calculators. AgentServer websites are also optimized to get contact information from potential clients so that they can be contacted via email and/or telephone. This is important, since it can take months of building a relationship before a potential client decides which real estate professional they will ultimately work with.

The explosion in the use of the internet is a natural progression for the real estate industry. Just as the investment and travel industries have had to adjust to the new realities, so too must real estate professionals. By using AgentServer’s software, real estate professionals are taking advantage of the opportunity that these changes present. This will help ensure their success today and well into the future.